SEO TIPS

Here is a little foundation for what I am about to cover here. A while back, I bought a stupid domain name. It was one of those useless domain names that might have been good for maybe selling cooking pots or something. The thing is, though, I am a poor person. I do not have time to tailor a site for cooking pots with the pitiful amount of money I have. This was my thinking not long ago at least.

After sitting on this domain name forever I decided to put a site up there and give myself to the study of SEO or search engine optimization. It seemed like an interesting subject and I knew to those that managed to learn SEO, marketing, and some web design would fall infinite riches. It really sounded good to me.

Therefore, I went for the throat so to speak. More precisely, I picked out some search terms that I would probably never be able to get traffic for in my lifetime. Smart I know. This had the grand side effect of having the site sandboxed by Yahoo and Google until pigs flew.

Recently they flew, however, and I have come out of the sandbox altogether and hit face to face with a few SEO surprises. I did manage to get a tiny trickle of traffic but not from the terms, I tried to get it from. After trying to optimize those pages for the key terms I received traffic from, I got more traffic. This of course started me down a long road of speculation and hair pulling.

After many a night of such I have come up with a few things that I believe will give anyone the power to eventually pull traffic off the net and covert it into a good decent living. I will probably write an ebook and make millions one of these days.

Optimize by the page
Do not fall into the trap of focusing totally on building this far-flung and far-reaching site that will rule the world or make you millions instantly. Unless you have lots of money, you are going to need to work for your traffic. Plan your site out carefully and make sure each page is a precision crafted piece of art.

I love server side scripting and dynamic websites but I have come to realize there is a danger that people will overuse it. I know I have. If your site is dynamically generated, make sure every page isn't a total cookie cutter image of every other page. It is good to have the same navigation and same general layout but each page also needs to be special. Each page should have careful, proven SEO techniques applied to maybe a single key phrase.

Do not try to optimize one page for a handful of phrases. Just focus on one phrase. Do your keyword research and, whatever you do, do not haul off and pick a key phrase with 2 billion wealthy competitors in Google. Pick something that can be attained and can get you some traffic relatively fast. Select a phrase that is as specific as possible to your particular niche and still gets a couple thousand or so searches per month from Yahoo.

Whatever you do, make sure that one web page has good, solid, desirable content that is keyword rich and one of a kind. This will help make it special. At the same time, your content obviously needs to lead the customer toward your indented goal for monetizing your traffic.

Keep it simple
I have found to my dismay that building a complex web site with all the content management stuff and all the database thrills is not exactly what really gets the attention of search engines. Weirdly enough this can be true for internet surfers too. Both search engines and surfers alike will recognize a nice, clean layout with very accessible content and intuitive navigation. If you can figure that part out you have just pinned down about 90% of SEO in my opinion.

Engineer your site for your traffic
When you start getting search engine traffic to your web site, take a very close look at what they are searching for. I assume you have some kind of statistics program and can mostly see what search terms people are using to get to your site. When someone comes in on a keyword or phrase, you have not optimized for do a little research. Does the page they are coming to need touch up to include the search term or would this search term merit its own search engine optimized page to handle the traffic.

Conclusion
With every page, you add you are gaining another potentially valuable piece of internet real estate. If you are doing your job right then eventually each page should get its own traffic and you should begin to attain your goals. Patience and learning are the name of the SEO game.