Search Engine Optimization Basics

What is Search Engine Optimization

• Meta tags, each page should have it's own description, keywords, etc, keep it short and to the point
• Title tags, different title tags on every page
• Keywords, 25 or less per page, use different ones for different pages
• Build links
• One way links, they link to you
• Reciprocal links, they link to you and you link back

White Hat vs Black Hat

• White hat seo ~ good natural ways of building your website
• Black hat seo ~ sneaky and not so honest ways of building your website can get you banned from SE's ultimately

Why is Search Engine Optimization Important?

• Brings you free targeted traffic
• Millions of people search online for millions of things every single day
• Most online purchases begin with search engines of some kind
• Over 90% of internet users use a search engine for something
• More targeted visitors = more sales and higher conversion rates
• You can develop a strong brand that is recognizeable in your industry/product market
• High rank gives the impression of a professional market leader

Find more Search Engine Optimization Tips here